Tourism Government Models DMO Benchmark

Arizona Governments Tourism Program Benchmark

Governments are held to a different level of accountability versus private organizations. The foundation of Public Policy is complex with many moving different parts. The Four Ps of Corporate Governance are referred to People, Purpose, Process, Performance.

Tourism Arizona Governments Benchmark report looks at four different government models that provide “Government Tourism Destination Marketing”. Each one operates a Tourism Program that fits the city or town best. The first portion of this post is the featured policies in a PDF Slide. The details come from a interactive Research Tracker that will allow you to follow the steps taken in the research project and connect to the sources that provided them.

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The benchmarks cities had tourism programs that where well defined.

Scottsdale used a DMO with the controls, performance and restrictions under the City of Scottsdale.

The DMO must follow the exclusive Cities Lodging required for Scottsdale & Paradise Valley. Members outside from lodging pay their own way and must qualify Member Eligibility criteria for Experience Scottsdale membership:

  • Businesses must relate to the tourism or hospitality industry and demonstrate that they provide tourism-related products or services as part of their regular offerings with the exception of businesses interested in the Allied membership category*.
  • Hotels, resorts and spas must have a Scottsdale or Paradise Valley address. However, hotels and resorts applying for the Statewide membership category may be considered upon request. 
  • Golf courses throughout Maricopa County are eligible to apply for membership. However, golf courses associated with ineligible hotels and resorts cannot apply.
  • Maricopa County businesses in the following categories are eligible to apply: Allied*; Activities; Art + Culture; Dining; Golf; Meeting Services; Moving to Scottsdale; Nightlife; Outdoor Adventure; Shopping; Spa + Wellness; Transportation; Visitor Services. 
  • Statewide businesses in the following subcategories are eligible to apply: Air Tours; Attractions, Group + Spouse Activities; Statewide Accommodations; Off-Roading; Ground Tours.

Research Tracker Comparisons was developed by Donna Joy Varney. The PDF has active hyperlinks connecting you to the sources used.

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Tourism Arizona Governments Benchmark was prepared by Donna Joy Varney in the hopes that it would provide a public tool and public awareness.
Donna did this along with the research as a unpaid volunteer.

Since facts over rumors help any community keep in check Donna Joy is shares her work with Just Facts EDU. Hoping to help bring clarity and public awareness to the community.

Research Trackers were developed by Donna Joy Varney initially help her understand more and keep the information straight. She expanded her research data and notes into a interactive trackers to save time, allowing her to re-verify data and check sources at anytime.
Donna can be reached at 928-282-4635 or at donna@donnajoys.com

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Disclaimer: Just Facts EDU assumes no responsibility or liability for any errors or omissions in the content of the above article. The information contained in this article was provided by the author “as is” basis with no guarantees of completeness, accuracy, usefulness or timeliness.

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Donna Joy

Donna Joy is a continuous entrepreneur, started in the Biotech, medical field. She was blessed to be part of a team that developed life saving biological products for implantation in Switzerland. Move back to the US and worked on another startup, Ambulatory Infusion devices medical devices. She was involved in offshore manufacturing. She moved to Sedona wanting to grow her family. Sedona, a resort town lead Donna and her Husband, Dana into the food business. Donna has served on 4 non-profit boards. Loves learning, stats, data crunching, improvement and helping others.

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